Large DMOs who have budget have been partnering with Chinese celebrities for their advertising campaigns. Some of other DMOs have used Chinese social platforms and successfully drew millions of likes and shares. Chinese travelers are known to be influenced by KOL (key opinion leaders), but the social media is easy to manage and measurable. So how should DMOs consider marketing to Chinese these days?
Read Jing Travel’s Why DMOs must look beyond celebrity endorsement may give you a hint.