It is estimated that over 7 million Chinese travelers will visit overseas destinations during the Chinese New Year holiday, which runs from January 24 to 30. The celebrations of the Lunar New Year, which is the most important holiday for Chinese, seem to be a great way to value and attract Chinese travelers. Here are some ideas to prepare for the holiday.
Display for the Year of the Rat. Whether it is Chinese lanterns, Happy New Year signage, or Chinese zodiac symbols, the Chinese-user-friendly environment will make it visible and appealing to Chinese travelers.
Celebrate the holiday with special promotions and discounts. Chinese travelers will spend more during the holiday. It is wise to encourage them to spend even more with special events and offers.
Work with local government or Chinese culture centers and participate in local Chinese New Year celebrations. Many cities in the U.S. and Canada have their planning events during the holiday; be part of the celebrations, market and promote in a bigger picture.
Of course, don’t forget to send some Chinese New Year greeting cards, whether it’s an e-card or a paper one. It is a perfect time to show that you value Chinese culture, and also a good opportunity to present what you have to offer in the new year.