Program Outline

The objective of the China Preferred Partner program is to create a one-stop solution for NTA members and the travel trade at-large to be best partners for the China inbound tour operators and to best serve the Chinese visitors. The program will help the participants to be China ready by providing information, solutions, tool kits, trade resources and other benefits.

Benefits of being a certified partner

  • Listed as the NTA China preferred partner online
  • China Preferred Partner certificate
  • Access to China market knowledge base and its culture
  • Informed with China market insights and best practices for serving the market
  • Discounts in with NTA co-op promotions and China market services
    • 5% off booth co-op and 10% brochure co-op at the China trade shows (COTTM, CITM and or ITB China.)
    • 10% off translation, design and printing services (Must be China market related)
    • 5% off China sales missions if available
    • 5% off advertising on the “Best of USA” directory
  • Right to use special logos and trademarks
    • NTA special  CPP logo
    • Icon in member search, printed directory, appointment scheduling system
    • Travel Exchange ribbon and booth identifier (tent card) if applicable
  • Marketing access to China Inbound Program registered tour operators
  • NTA China Preferred Partners are upheld in high regard in association publications
  • Participation in NTA China market promotions (with separate fees)
  • Inclusion in NTA’s marketing materials targeting China
  • Other promotional opportunities.

Cost of Being a Preferred Partner

Annual fee for NTA members


Apply Online   Ι  Download Application

Annual fee for non-NTA members


Become a NTA member

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