Program Requirements

Requirements for becoming a certified China Preferred Partner

While there is no formal assessment for certified preferred partners, partners need to provide evidence that they are offering Chinese friendly products and services including:

  • Providing a product or service that meets potential Chinese travel trade and consumers’ needs in terms of interest and cultural expectation.
  • Having received Chinese travelers within the past 12 months.
  • Mandarin speaking staff or staff trained about Chinese culture and etiquette
  • Chinese language materials (flyer, map, menu, signage, content on website)
  • Adopt one of the Chinese marketing services preferably provided by NTA or NTA’s partners including WeChat, Weibo and etc.
  • Participate one of the NTA’s China promotions and events
  • Accept Union Pay, Alipay or WeChat Pay

NTA will help to provide general best practices guidelines.

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